Introduction
Ignite Growth at a Fast-Growing SaaS Company
We are seeking an experienced and dynamic SEO Specialist to join our talented marketing team.
As an SEO Specialist, you will play a vital role in optimizing our website and content, implementing effective search engine optimization strategies, and boosting our organic search rankings.
Must have
- At least three years of experience working as an SEO specialist in the SaaS, E-commerce or agency environment
- Ability to work independently
- Ability to conduct your own research
- Be smart, creative, full of ambition, and have a strong analytical mindset.
Responsibilities (what will be your duties?)
- Develop and execute comprehensive SEO strategies: Take ownership of the SEO roadmap and develop strategies to improve organic search rankings, increase website traffic, and drive qualified leads for all our SaaS products.
- Conduct keyword research: Identify target keywords and phrases relevant to our industry, products, and target audience. Use keyword research tools to uncover high-potential keywords with low competition, and integrate them into our website content and optimization efforts.
- On-page and off-page optimization: Optimize website pages, meta tags, headings, URLs, and other on-page elements to enhance search engine visibility. Execute off-page optimization activities, including link building, guest blogging, and influencer outreach, to increase domain authority and organic traffic.
- Content optimization: Collaborate with content creators and copywriters to optimize website content, blog posts, landing pages, and other digital assets.
- Technical SEO implementation: Conduct regular website audits to identify and resolve technical SEO issues, such as crawl errors, broken links, duplicate content, and page speed optimization. Collaborate with developers to implement necessary fixes and improvements.
- Stay updated with SEO trends and industry changes: Continuously monitor search engine algorithm updates, industry best practices, and emerging trends in SEO. Leverage this knowledge to adapt strategies and stay ahead of the competition.
- Track and analyze SEO performance: Utilize SEO analytics tools to monitor and analyze KPIs, Generate regular reports, and provide insights to the CMOs.
- Collaborate cross-functionally: Work closely with the marketing, content, and development teams to align SEO efforts with broader marketing initiatives. Collaborate on content creation, website improvements, and overall digital marketing strategies.