This is the north-star of itrinity. Everything we do and every decision we make should be confronted with two questions: Will this bring us closer to achieving our vision? Is it in line with our values?

πŸ”­ Main vision

<aside> ⭐ Build and operate an ever growing portfolio of highly profitable SaaS businesses - Fulfil the unreached potential of every product and continue to grow the portfolio with new acquisitions.

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✨ Core values

Profit & growth πŸ’Ή

We want to build highly-profitable products with clear value for our customers.

One team & open communication πŸ‘₯

We operate multiple products, but we function as one team with shared goals and attitude. We believe in sharing know-how, ideas, and supporting each other. Honest, direct, and open communication is strongly encouraged among all members of the company.

Freedom & responsibility πŸ”‘

We give freedom in decisions, but we expect responsibility and accountability.

Results over effort ⚑

We know resource constraints are inevitable but they often lead to innovative and smart solutions. We focus on achieving 80% of value with 20% of effort & costs. We care about outcomes not measuring outputs.

Investing in top talentπŸ₯‡

We offer above market compensation to everyone who shows the ability to rapidly and consistently deliver results and improve our chances of business success. We also have very attractive ESOP (stock ownership program) available.

Fail or scale fast πŸƒ

We want to fail fast, because we will learn something. If we fail slowly, we lose much more time and resources. If we find something is working, we scale it fast as well to see the potential.

Balanced approach βš–οΈ

From work-life balance, to avoiding extremes in everything we do. We believe that the golden middle-ground is in most cases the most sustainable and successful long term approach.

Product's Mission, Vision, Values

UptimeRobot vision & values