This is the north-star of itrinity. Everything we do and every decision we make should be confronted with two questions: Will this bring us closer to achieving our vision? Is it in line with our values?

🔭 Main vision

<aside> ⭐ Our vision is to build and operate an ever-growing portfolio of highly profitable SaaS businesses as efficiently as possible**.

We aim to fulfill the unreached potential** of each product and continue to expand the portfolio with new acquisitions. Build. Acquire. Repeat.

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✨ Core values

Profit & growth 💹

We want to build highly-profitable products with clear value for our customers.

User-Centric Focus 🌱

We prioritize understanding and meeting our users' needs, with their satisfaction at the core of our product decisions. Long-term growth is the natural result of listening to, evolving alongside our customers and solving their problems.

One team & open communication 👥

We operate multiple products, but we function as one team with shared goals and attitude. We believe in sharing know-how, ideas, and supporting each other. Honest, direct, and open communication is strongly encouraged among all members of the company.

Freedom & responsibility 🔑

We give freedom in decisions, but we expect responsibility and accountability.

Results over effort ⚡

We know resource constraints are inevitable but they often lead to innovative and smart solutions. We focus on achieving 80% of value with 20% of effort & costs. We care about outcomes not measuring outputs.

Investing in top talent🥇

We offer above market compensation to everyone who shows the ability to rapidly and consistently deliver results and improve our chances of business success. We also have very attractive ESOP (stock ownership program) available.

Fail or scale fast 🏃

We want to fail fast, because we will learn something. If we fail slowly, we lose much more time and resources. If we find something is working, we scale it fast as well to see the potential.

Balanced approach ⚖️

From work-life balance, to avoiding extremes in everything we do. We believe that the golden middle-ground is in most cases the most sustainable and successful long term approach.