Introduction
Skill and mindset requirements
We are searching for an experienced and self-driven Product CMO to lead the marketing activities for one of our SaaS products!
As a head of marketing - CMO, you will mainly be responsible for developing and implementing new marketing strategies and lead our marketing team for specific products by example.
Must have
- A minimum of 5 years experience in developing and executing marketing strategies, either on the agency or client side.
- At least 5 years of experience with core marketing areas, such as SEO, Performance, Email, Behavioral, Social, etc. A hands-on approach and a detailed understanding of these core marketing functions are essential.
- Having experience in B2B SaaS products is highly advantageous.
- Extensive skills in using Google Analytics, Google Looker Studio and data analytics tools.
- Extensive skills in performance marketing and PPC, as it is crucial for our products.
- Understanding of e-mail marketing and hands-on experience with running e-mail marketing campaigns via multiple platforms
- Ability to measure and evaluate all marketing activities on a weekly/monthly basis, and plan next activities based on results.
- Agile way of thinking, step-by-step implementation, fast and small steps, checking the results, improving if it makes sense.
- Profit-driven thinking, such as investing in activities that will have the most significant impact on EBITDA for our portfolio.
- Ability to perform business/marketing analyses with internal data (SQL knowledge is an advantage).
- Be bright, creative, ambitious, and have a strong analytical mindset.
- Excellent written English (B2).
Responsibilities